BRAND SPECIFICATION · v1.0
Civic ◆ Brands
The Synthesis · locked. Down through systems. Up through people.
FILED · MAY 2026
DBA · BJL13 ENT. SOL. LLC
civicbrands.org
§ 01PrincipleWHO WE ARE

CivicBrands builds responsibility upwards to those in place, and lifts engagement from those served. Those at the top are responsible for whom they lead and represent.

We stand with the people already doing the work — never as agents of replacement, and never favoring a system over the people who comprise it.

VOICE
Patient. Civic. Long-form when it earns the room; brief when it doesn't. Editorial > corporate. We name what's broken without theatre.
§ 02LockupsMARK · WORDMARK · MONOGRAM
PRIMARY · STACKED
CivicBrands
HORIZONTAL
CivicBrands
REVERSE
CivicBrands
FAVICON · APERTURE MONOGRAM
C above · B below · opposing apertures · the thesis at 12px.
64·40·24·16·12 px
CLEAR SPACE · 1×
CivicBrands
Padding equals the diamond's width on all sides. Never less.
MIN SIZE
monogram · 12 pxCivicBrandswordmark · 11 px
Below these, drop to monogram only.
§ 03PaletteCIVIC LINEAGE
BASE
Civic Ink
#0F1A2C
Type · structure
PRIMARY
Iris
#6A5A95
Accent · ascender
SUPPORT
Iris Deep
#463A6B
Headlines · rules
SECONDARY
Signal
#C9482F
Diamond · alerts
POP
Steel
#7A8AA3
Surfaces · variety
TINT
Vellum
#E5DDC9
Cards · panels
LIGHT
Newsprint
#F2EDE2
Page · canvas
Iris is warmed off true purple — toward dusk, away from corporate-lavender. Signal carries the diamond; Steel carries variety. The system never reads as a single-purple identity; rotate accents across surfaces.
§ 04TypographySORA · SPECTRAL · JETBRAINS MONO
DISPLAY · 56/64
Sora 600
HEADING · 28/34
Sora 500 · sub
BODY · 16/24
Spectral 400 — long-form readable. Italics carry voice and gloss.
EYEBROW · 11/14
SPECTRAL SC · CENTERED
META · 10/14
JetBrains Mono · refs & data
WORDMARK CONSTRUCTION
CivicBrands
Sora 600 · -0.035em tracking. Diamond at cap-midline, Signal fill, side margins = 10px @ 1×. Both letters capitalized. The midline placement deliberately distances it from a URL dot.
§ 05Do · Don'tUSAGE GUARDRAILS
✓Pair monogram with wordmark; let either stand alone.
✕Lowercase the B. The B carries equal civic weight.
✓Place the diamond at cap-midline, in Signal.
✕Drop the diamond to baseline — it reads as a domain dot.
✓Rotate accents (Iris/Signal/Steel) across surfaces for variety.
✕Use Iris as a flood color across every surface — not a purple brand.
✓Speak with the institution, on behalf of the institution.
✕Frame our work as replacing or disrupting the people already in place.
§ 06Application MatrixWHERE THE SYSTEM LIVES
WEB · DARK
Civic ◆ Brands
Primary site theme.
DOC · LIGHT
Civic ◆ Brands
RFCs, field reports, contracts.
POSTER · STEEL
Civic ◆ Brands
Campaign + civic announcements.
CARD · VELLUM
Civic ◆ Brands
Deck covers, internal memos.
CivicBrands · a public-benefit DBA of BJL13 Enterprise Solutions LLC. Type: Sora, Spectral, JetBrains Mono. Spec locked May 2026.
VI · SYNTHESIS · v1.0